"Roku Search makes it a snap to find movies, TV shows, actors and directors across Netflix, Amazon Instant Video, Hulu Plus, Crackle, VUDU and HBO GO. When you search for a title, Roku Search shows you where it’s available on the Roku platform. Simply select a channel and Roku Search will take you straight to your desired movie or show."Watch this video to see how it works and to understand more.
I'm surprised it’s taken this long for Roku to add this functionality. I've always been frustrated with discovering content across the disparate sources of digital content. As Roku expands its sources, the Search function will become more valuable. Search is a critical functionality add which enables Roku to more closely substitute for traditional cable TV by providing the ease of “channel” searching. I’m also curious to see how much of the content provided through Search results will be “free” versus “paid” content. Paid providers obviously benefit from curating content and making it easy to search, however, users benefit from discovering free content versus paid content.
What do you think will be the impact of Roku’s search? What other providers offer this functionality? Who is the best cross-platform search and viewing platform today for free content?
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